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Closing is the most important transaction in the selling process. If you ultimately fail to secure the business you are the same distance from making the sale as when you started.

Most professionals give their prospect one sound reason to buy. This is a good start. Continue by providing the purchaser with a second buying motivator – another reason why the product or service is right for them – closely aligned with what the customer values.

Before, during, and after the sale, interact with clients the way you appreciate being treated. Give people advice that is helpful for them. Thank your customer for their business.